01
Post a brief
Describe your campaign in minutes.
TikTok UGC Platform
Discover, hire & manage TikTok creators in one place.
Recruit vetted EU UGC creators, ship native TikToks at scale, track every view and pay in USD — from one dashboard.
FYP
12Mviews
3.4Mlikes
8.1MFYP
Trusted by European brands hiring female creators
LP
Lumière ParisNB
Nord BeautyCR
Ciao RagazzaBB
Berlin BloomSL
Sol y LunaTC
Tulip & CoVV
Vienna VerdePR
Porto RoséMM
Munich MuseAA
Amsterdam AmeLP
Lumière ParisNB
Nord BeautyCR
Ciao RagazzaBB
Berlin BloomSL
Sol y LunaTC
Tulip & CoVV
Vienna VerdePR
Porto RoséMM
Munich MuseAA
Amsterdam AmeBy the numbers
The engine powering creator marketing across Europe.
Every figure below is measured in real time across live campaigns on the platform — not projections, not marketing.
Vetted creator network
Live count, updated hourly
120,000+
EU Creators
Verified & ready to post
+9K
800+
Brands
Across the European Union
1.2B+
Views
Delivered in the last 90 days
$18M+
Paid Out
Directly to creators in USD
One platform for every UGC campaign
Source Creators.
Post a brief and reach thousands of vetted EU creators instantly.
Track Performance.
See content, views, engagement and conversions update in real time.
Automate Payments.
Handle USD payouts and invoices without a spreadsheet in sight.
Manage Creators.
Organise your roster, renew contracts and run every campaign seamlessly.
The OpenAttention workflow
Five steps from brief to payout.
The whole campaign — every message, every invoice, every bonus — in one place.
02
Creators apply
Vetted EU creators apply to you.
03
Interview & shortlist
Chat, review portfolios, shortlist.
04
Run the campaign
Track posts and performance live.
05
Pay with one click
Automated USD payouts, GDPR-safe.
Top creators on OpenAttention
Top TikTok creators on OpenAttention.
A glimpse of the vetted EU creators ready to build your next campaign.
Why TikTok UGC
Creator marketing has changed.
What wins on TikTok is speed and spread: lots of creators, riding trends and sounds, putting out content built for the For You page. Reach is no longer controlled by audience size — it's controlled by fit.
TikTok's algorithm warms up new accounts fast and targets niches tightly. Follower size matters less than whether a creator gets the format — hooks, pacing, and what the FYP rewards.
Platform-Native TikTok Creators
Creators already on TikTok daily — know which sounds and formats are working, and can produce short, scroll-stopping videos that feel native to the feed.
High-Volume UGC
1.1M
282K
349K
91K
4M
2.1M
Pump out a high volume of TikTok-style videos without drowning in production. More posts mean more tests, quicker feedback, better read on what drives views and conversions.
Authentic Content
3.25% CTR$3.5 CPM
89% trust real people over brands
4.70% CTR$2.0 CPM
When your UGC looks like the rest of the FYP — not like a repurposed ad — it earns more attention and credibility, because it matches what people expect while scrolling TikTok.
EU brands love OpenAttention.
See why 800+ brands across the EU trust OpenAttention for creator-powered growth.
“We filled every creator slot for our Q3 launch in under two weeks — previously that took us a full quarter of outreach and chasing.”
CR
Clémence Roux
Founder, Lumière Paris
Lumière
“The quality of applicants we see on OpenAttention is a step above every other platform we've tried in the EU.”
LB
Laura Bianchi
Founding Team, Ciao Ragazza
Ciao
“Before OpenAttention we were stitching together Slack, spreadsheets and bank transfers. Now every brief, chat and payout lives in one place.”
HM
Hanna Meyer
Co-Founder, Berlin Bloom
Berlin
“Our small team ships campaigns at the pace of a brand ten times our size. The automation around payouts alone gave us back a week every month.”
OC
Oriana Costa
Revenue Ops, Porto Rosé
Porto
“OpenAttention cuts through the noise of generic job boards. Better response rates, sharper filters, and creators who actually match our brief.”
IS
Ingrid Sørensen
Head of Growth, Nord Beauty
Nord
“Organic short-form from real creators has become our biggest growth lever. OpenAttention unlocked a channel paid media simply can't replicate.”
ER
Elena Russo
CMO, Sol y Luna
Sol
The new standard for creator marketing
See why OpenAttention is the smarter choice for high-performing UGC campaigns in the EU.
Recommended
OpenAttention
Alternative
Doing it yourself
Alternative
Hiring an agency
120K+ vetted EU creators apply to you
Cold DMs, 80% ghosting
Small roster, limited options
Briefs, chat, scheduling — one place
iMessage + Slack + IG DMs
Weeks of back-and-forth
Real-time performance dashboard
Spreadsheets
Monthly PDF (maybe)
One-click USD payouts + auto invoices
Manual bank transfers
Baked into a 5-figure retainer
Creators post from their own accounts
You coordinate individually
Agency handles it ($$$)
Interview automation + notifications
Calendly + email + follow-ups
Account manager schedules
Pricing
Pricing that scales with TikTok UGC.
Every plan includes the OpenAttention workspace, vetted EU creators, automated USD payouts and GDPR-safe contracts.
Starter
$199/ month
For first creator campaigns
- Up to 8 creators a month
- Roughly 24 deliverables
- Brief templates included
- Standard USD payouts
Growth
$299/ month
For lean in-house teams
- Up to 20 creators a month
- Roughly 60 deliverables
- Bonus rules + automation
- Priority creator vetting
- Live performance dashboard
Scale
$999/ month
For brands running always-on
- Unlimited creators
- Roughly 200 deliverables
- Dedicated campaign lead
- GDPR + tax export bundle
- Custom contract templates
UGC vs Traditional
TikTok UGC in 2026
High-volume UGC outperforms traditional influencer campaigns on cost, speed, authenticity, and content rights — giving brands full control at scale.
High Volume TikTok UGC
Traditional TikTok Influencer Marketing
Content Ownership
Full usage rights
Often restricted
Cost
Scalable, output-based pricing
High per-post fees
Authenticity
Native, organic style
Overly polished, sponsored feel
Volume
250+ videos/month possible
1–2 posts per influencer
Performance
Real-time analytics
Limited
Rights Usage
Use across organic and paid advertising campaigns
Costly usage rights for paid advertising
Content Ownership
UGC
Full usage rights
Traditional
Often restricted
Cost
UGC
Scalable, output-based pricing
Traditional
High per-post fees
Authenticity
UGC
Native, organic style
Traditional
Overly polished, sponsored feel
Volume
UGC
250+ videos/month possible
Traditional
1–2 posts per influencer
Performance
UGC
Real-time analytics
Traditional
Limited
Rights Usage
UGC
Use across organic and paid advertising campaigns
Traditional
Costly usage rights for paid advertising
Case Studies
See how brands are growing with OpenAttention
Campus Social App — 25M views, 12.3% engagement rate
Viral, But Local. A campus social platform used OpenAttention to turn community energy into scalable TikTok content, driving installs and engagement across EU universities.
Read morePhoto Restoration App — 20M views in 60 days (20× growth)
From Paid to Performance. An AI photo restoration brand moved off paid ads and partnered with OpenAttention creators to unlock short-form TikTok growth and repeatable brand awareness.
Read morePhoto & Video Editing App — 8.5M views in 60 days
Creative That Converts. A photo and video editing app with a large global base used OpenAttention to turn editing features into entertainment — driving installs beyond paid ads.
Read moreFAQs
Frequently Asked Questions
Common questions about TikTok influencer marketing and UGC on OpenAttention.
Brands running performance marketing, e-commerce, and product launches across the EU use OpenAttention to scale TikTok UGC. We work with DTC, retail, and B2B teams that want volume and consistency from creator content.
Post a brief and qualified creators apply to you within hours. Filter by country, language, audience size, niche, format (Reels/duets/stitches), and post frequency — then shortlist in one click.
One-click USD payouts, generated invoices, and rules-based bonuses for views or conversions. Everything is GDPR-safe and tax-compliant across every EU member state.
Depends on the plan — up to 5 on Starter, 15 on Growth, and unlimited on Scale. Most brands run 10–30 creators in parallel to keep a steady drumbeat of TikTok videos shipping each week.
All of it. Every brief can request native TikToks, duets, stitches, or a mix. Deliverables arrive in the dashboard, are reviewed inside the chat thread, and approved with a single click.
Most briefs receive a first shortlist within 24–48 hours. Brands typically have their first creator filming by day 3 and first videos live inside a week.
No minimum spend. Plans are monthly — cancel any time. Start on a 7-day free trial to run your first brief end-to-end before paying.
Still have questions?
Book a DemoFrom the Blog
TikTok Marketing Resources
FYP
Ultimate guide to
TIKTOK
Content Creators
TikTok Marketing
The Ultimate Guide to TikTok Content Creators
Learn how top EU brands use OpenAttention to drive viral growth and 3× more engagement than traditional branded content.
7 min read
Become a
Content Creator
on TikTok
TikTok Content
Understand How to Become a Content Creator on TikTok
A step-by-step guide to producing high-volume TikTok content that performs across organic and paid.
5 min read
Inside the TikTok
CREATOR
MARKETPLACE
Creator Management
TikTok Creator Marketplace: Everything You Need to Know
Everything you need to know about finding, vetting, and managing TikTok creators at scale.
8 min read
Launch your UGC campaign today
Start your 14-day free trial. No credit card. Your first shortlist in 48 hours.